I was at a trade show, and settled down to watch a presentation by a highly respected senior director of one of the largest food companies. His delivery was confident, had good pace - but the content, the story and the visuals had to be seen to be believed.
It was then and there that I decided to set up the Big Pitcher.
An advocate of simplicity, great user experience design and listening, I'm never happier than when things make sense. Getting to the heart of purpose & values; unwrapping and communicating 'meaning' is my mission.
Understand your audience, their needs, desires and issues... and everything else follows.